It’s almost time! Just one more day! And then, THIS!
Mitsura Timepieces in Pellicano, Sixta, and Versata.
Those are Mistura Timepieces, created by ecology warriors and creative visionaries Juan Felipe Barreneche and Daniel Schemel.
Juan and Daniel, originally from Columbia, started Mistura in 2005 to raise awareness about deforestation and environmental irresponsibility. In just 6 years, their creation, which tracks every second that two football fields’ worth of rainforest are lost in the world, have become the accessory of choice for enlightened celebrities like Catherine Zeta Jones and Jessica Biel.
Mistura co-founder Daniel Schemel (left), Jessica Biel, Felipe Lopez, and Mateo Isaza show off their eco-savvy timekeepers.
These handmade watches, each of which takes about 85 hours to construct, are made from renewable and recyclable resources and powered by mercury-free batteries. The line of wood timepieces use exotic woods like pui, purpleheart, guaimaro and teak from the South American tropics, but these woods are harvested under established environmental regulations and with attention to sustainability.
Here’s more from their website:
Mistura Timepiece in Ferro PAP
Our primary focus is to preserve and take care of the natural resources that provide the raw materials used in the creation of our timepieces… We truly value our connection to nature, the environment, and the preservation of its natural resources; therefore, we make it a priority to maintain a high standard of sustainability and responsibility when it comes to the raw materials used in the various stages of our timepieces.
In a time when ecological awareness is of critical importance to societies worldwide, we make it our mission to continuously develop handcrafting processes that minimize negative effects on the environment in order to continue with our top quality, earth-friendly, and treasured timepieces.
Juan and Daniel are bringing their activism through art from Dallas to Lexington TOMORROW for the Lexington Art League’s annual AFB Woodland Art Fair. They’ll be located in Booth #131, near the tennis courts… they’ll be the ones wearing the amazing watches.
Can you believe it’s finally here?!! We are so ready.
